Hue festival- a renowned trademark

(VOVworld)- These days, the central city of Hue is becoming more exciting with festive activities and performances of the Hue Festival 2014. This is the 8th year that Thua Thien-Hue province has modeled its festival after contemporary festivals of other famous cities. The Hue Festival is special because it embodies Vietnamese traditions and culture. It has become a trademark of Vietnamese culture.

Hue festival- a renowned trademark - ảnh 1

Under the theme “Cultural heritage with integration and development”, Hue Festival will showcase typical culture and art performances of major cities of Vietnam. At the opening of this year’s event, a performance will be held embracing Vietnamese traditional arts and world contemporary arts.

The festival will feature Hue’s historical and cultural events and cultural, tourist and art activities which promote the prestigious trademark of the Hue Festival. This year’s festival will serve as a meeting place of the cultures of Vietnam and other countries. More than 700 foreign artists from 37 countries have registered to participate in the festival. More than 1,000 Vietnamese artists will also perform at the festival. Ngo Hoa is Vice Chairman of the Thua Thien-Hue People’s Committee and the festival’s Chief Organizer: “During the 8th Hue Festival, there will be a conference of the Ministers of Culture of ASEAN plus 3. We are very happy that the Vietnamese Foreign Ministry has made Hue Festival a cultural exchange program for East Asian and Latin American countries”.

At the festival, typical features of court ceremonies will be revived and community cultural activities will take place continuously for 9 days. Exhibitions and displays showcasing calligraphy art, kite flying, arrangement art, street art, international trade fairs, sports and culinary activities will be held on the main streets in Hue. Mr. Ngo Hoa again: “Activities of the Hue festival will be expanded beyond Hue city to rural, mountain and coastal areas. Activities will also be held in hospitals to entertain patients, and in industrial parks to entertain the workers. Hue residents and visitors are co-hosting the festival”.

Hue festival- a renowned trademark - ảnh 2

At the Hue Festival, visitors will experience the hospitality and friendliness of Hue’s cyclo drivers, taxi drivers, merchants and students. The Hue Festival trademark has been internationally recognized. From 50,000 visitors including 20,000 foreigners at the first festival, the number of visitors to the Hue Festival has increased 300% by 2012. This year’s festival expects to welcome more than 200,000 visitors.

The past 7 Hue Festivals have encouraged the participation of enterprises and people far away from Hue. Nguyen Van Thanh is Deputy Director of the Hue Festival Center: “The Hue Festival has built up its own trademark at home and abroad thanks to its diverse cultural activities. The festival has become more successful over the past 7 editions. Contributions from multiple sources have ensured the festival’s success. The Hue Festival has received great support from many domestic enterprises”.

Hue Festival 2014 will promote cultural exchanges between countries and give Vietnam an opportunity to promote the image of its land and people. Pham Cao Phong, Secretary General of Vietnam National Committee for UNESCO says Hue Festival 2014 will be an opportunity for Vietnam to promote its culture and its image as a peace loving, renovated and integrated country.

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