Hanoi to promote its image on CNN
(VOVworld) - Chairman of the Hanoi People’s Committee Nguyen Duc Chung has announced that the Committee has budgeted US$2 million of expenditures to promote the local advantages of the capital city on CNN.
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| Inside the Temple of Literature in Hanoi |
The City aims to differentiate itself from other lower-middle income countries, which are characterized by economic and political instability, to raise its image as a popular destination for travel and doing business.
Chung said the advertising will run January 1, 2017 to December 31, 2018 and is intended to compensate for ineffective trade promotion activities like sending businesses to trade fairs and exhibitions abroad.