(VOVworld) - The Vietnam National Administration of Tourism (VNAT) is to launch a 30-second video clip popularising Vietnam’s tourism on foreign TV channels, according to VNAT General Director Nguyen Van Tuan. 

At a conference held by the Ministry of Culture, Sports and Tourism on October 2, Tuan said the clip is a joint effort between VNAT and the EU-funded Environmentally and Socially Responsible Tourism Capacity Development Programme. On October 20, VNAT will sign a contract airing the 30-second clip 300 times on a UK TV channel. The VNAT also produced two clips in different languages, lasting 30 minutes and 10 minutes, to be used in various markets. Another tourism promotion clip lasting seven minutes titled “Welcome to Vietnam” was released recently by the Foreign Ministry.