92% of surveyed people said they paid close attention to the campaign and 63% said they preferred to buy qualified made-in-Vietnam products. The number of people opting for domestic goods is increasing. Statistics recently released by the Public Opinion Research Institute under the Party Central Committee for Communications indicated that Vietnamese garment, textile, and leather products are favored by more than 80% of Vietnamese consumers while 58% prefer Vietnamese food, fruits, and vegetables. Domestic goods have become a regular option for many Vietnamese consumers, said Hanoian Nguyen Thi Mai Lien: "I find Vietnamese products of good quality. My colleagues and I often buy home made clothes, food, and other items. We support the national campaign to encourage Vietnamese people to buy domestic products because it contributes to our national economic growth."

In the first 5 years of the campaign, 2000 events were held to introduce rural people to high-quality made-in-Vietnam products, attracting the participation of 53,000 businesses. To Hoai Nam, Deputy President and General Secretary of Vietnam’s Small and Medium-sized Enterprises’ Association, said the campaign has helped consumers recognize their responsibility to buy domestic products: "It’s good news that Vietnamese businesses have shifted their focus back to the domestic market and that Vietnamese consumers are buying more made-in-Vietnam products. It’s possible to say that the campaign has been a big success."

Nguyen Quoc Cuong, President of the Vietnam Farmers’ Association highlighted the importance of improving the quality of domestic goods to enhance their competitiveness: "It’s impossible to get people to buy local products if these products and services are of poor quality. So it’s very important to improve local producers’ capability to the level of producers around the world."

At a recent conference in Hanoi to review the first 5 years of the national campaign, delegates agreed that programs to bring made-in-Vietnam goods to rural areas should be continued in the long term, and that businesses and local authorities should cooperate to establish stable distribution systems to do that. Ho Thi Kim Thoa is Deputy Minister of Industry and Trade: "We’ll focus on enhancing the campaign’s communications activities, thoroughly review existing mechanisms, and promote administrative reforms to create the best convenient conditions for businesses and people to trade. We’ll also pay attention to trade promotion activities, and connecting consumers with distributors and producers. In addition, we’ll organize training programs to improve trade managers’ capacity and tighten market control activities to prevent trade fraud and counterfeit products to ensure transparency and market competitiveness."

By 2020, 90% of Vietnamese people are expected to be buying high-quality Vietnamese products as a result of this campaign.