(VOVWORLD) - The recent national achievement exhibition “80 Years of Independence – Freedom – Happiness” showcased Vietnam’s 12 cultural industries in a venue that celebrated the marriage of tradition and innovation.
 12 cultural industries are showcased at the National Achievement Exhibition in Hanoi from August 28 to September 15, 2025. (Photo: Duong Dung/congly.vn) |
Traditional art performances, folk paintings, virtual reality, video games, cinema, and fashion in a single setting showed how the Vietnamese cultural identity can be both preserved and reimagined.
A space called “Creativity for Development” introduced Vietnam’s 12 cultural industries including advertising, architecture, computer games, and handicrafts in an interactive way. Here are the comments of some visitors:
“I watched plays, experienced virtual reality, wore Nguyen dynasty costumes, and learned how to use cameras. This taught me something about Vietnam’s customs, traditions, and history.”
“I experienced many different things, such as making Dong Ho paintings and toy figurines, and enjoying Vietnamese cuisine, immersing myself in many aspects of our culture.”
“This exhibition offers culture, costumes, and cinema. It reminds young people how beautiful and fascinating Vietnam is. It taught me something about my country’s culture.”
Multiple localities presented their unique heritage. Bac Ninh province, known for its rich folk traditions, displayed Dong Ho paintings and Vinh Nghiem pagoda woodblocks, recognized by UNESCO as a world documentary heritage.
“This exhibition introduces to visitors the cultural heritages of Bac Ninh and other localities,” Nguyen Van A from Bac Ninh Museum No. 2, said.
 The exhibition includes a 400 square meter stage for performances, a 200-seat cinema for screening Vietnamese films, and for exchange activities. (Photo: Duong Dung /congly.vn) |
The size of the exhibition space was a testament to the long-term development vision of Vietnam’s cultural industries.
Showcasing art forms in a large exhibition space like this helps them reach a wider audience and demonstrates their potential to expand internationally, said Pham Duc Long, production director of the “Hello Vietnam” project.
“Until now, we’ve lacked a space this large for exhibitions and other events. This is a location that, I believe, meets all the conditions for organizing international-scale events, creating opportunities to promote Vietnam’s people, land, and achievements more widely,” Deputy Minister of Culture, Sports, and Tourism Ta Quang Dong, said.