Heineken launches alcohol-free beer in Vietnam
VnExpress/VOVWORLD -
(VOVWORLD) - Heineken has launched the Heineken 0.0, a non-alcoholic innovation that taps into the company’s 'When you drive, never drink' campaign.
First introduced in the Netherlands in 2017, the alcohol-free drink is now available in 57 markets around the world. Vietnam will be the 58th market to launch Heineken 0.0 in 330 ml bottles and cans.
The brand's iconic green label has turned blue - the color associated with the non-alcoholic category. The latest Heineken beer is brewed with the same natural ingredients used for Heineken Original.
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