(VOVworld) - The 2013 Ho Chi Minh City Tourism Festival, themed ‘Ho Chi Minh City Tourism: Trademark – Integration – Development’ opened on Thursday. 80 travel agents from 20 provinces and cities are displaying their tourism products in 120 booths.

2013 Ho Chi Minh City Tourism Festival (Photo:VOV)

This year’s event honours the city’s leading tourism trademarks and features an exhibition of beautiful Vietnamese tourism photographs. Gong performances and an introduction to Vietnam’s traditional craft villages will also be held. Visitors will be introduced to a tourism stimulus programme which includes promotional tours and preferential services provided by the city’s travel businesses, hotels, restaurants, tourist attractions, and entertainment areas. La Quoc Khanh, Deputy Director of the municipal Department of Culture, Sports, and Tourism, said ‘The highlight of this year’s festival is a tourism fair where travel agents have created breakthroughs in the way to introduce new products and prices for the coming summer season. The event has become a popular way for companies in the field to access their customers.’