The festival featured a procession of Ngoc Linh ginseng symbol, a fair showcasing ginseng and signature farm produce from local mountainous districts, travel tours exploring Ngoc Linh ginseng farms and the culture of minority ethnic groups in Nam Tra My, home to the valuable ginseng.

Ngoc Linh ginseng is a rare medicine containing 52 saporin compounds helpful to health. More than 1,000 households in seven out of 10 communes of Nam Tra My district are growing the ginseng.

In 2017, Ngoc Linh ginseng was named in the list of national products by the Prime Minister. The festival will run till Saturday.