Vietnam promotes national brand in global market
(VOVWORLD) - A seminar was held in Hanoi on Tuesday to discuss ways to promote the Vietnamese brand during global integration.
 A seminar on national brand promotion takes place in Hanoi on December 29, 2020. (Photo: VNA) |
New-generation free trade agreements in place and renovations to the Vietnam National Brand Program should open huge opportunities for economic growth and elevating Vietnam’s national brand globally, according to Vu Ba Phu, Head of the Trade Promotion Agency of the Ministry of Industry and Trade.
 Vu Ba Phu, Head of the Trade Promotion Agency of the Ministry of Industry and Trade, addresses the seminar. (Photo: VNA) |
“Vietnam moved up nine notches to 33rd in this year’s nation brand rankings, published by the Brand Finance group. Vietnam is trying to boost its brand, sectors, and core products to help Vietnamese businesses thrive during Vietnam’s global integration,” Phu said.