Vietnam’s national brand rises by 12 billion USD

(VOVWORLD) - Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Vietnam’s national brand at 247 billion USD, a year-on-year increase of 12 billion USD. Vietnam ranked 42nd this year, up one place from last year.

Factors taken into account are the value of product brands and the brands of large companies, the improvement of the government's business investment environment, and Vietnam's forecasts of GDP growth and import-export growth.