(VOVworld) -  CJ E&M, South Korea's leading entertainment and media content company, said Monday it would open new channels exclusively for airing cultural programs known as “hallyu” in Malaysia, Vietnam and Hong Kong (China).

(Photo: Yonhap)

The company said it will launch a Korean movie channel "tvN Movies" in Malaysia and "TV Blue," a channel providing general "hallyu" content, in Vietnam. Hallyu refers to the Asianwide popularity of Korean films, TV shows and K-pop music.

TV Blue will be operated by the South Korean company's Vietnamese unit, CJ Blue Corp., by leasing the Vietnamese TV channel VTC5 till 2022. After a pilot service, the new channel will go into full service in June.