Mai Son custard-apple trademark

(VOVWORLD) - Mai Son custard-apple of Son La province has received a trademark certificate, which will improve the market competitiveness of the fruit.
Mai Son custard-apple trademark - ảnh 1 VOV reporter interviews Le Xuan Hoa, Director of Thanh Son Cooperative.

In 1990, several families in Mai Son district began growing custard-apples and found them very profitable. Custard-apple farms now cover 200ha. The custard-apple trees thrive in the local soil and climate, bearing sweet, fragrant fruit with soft skin, a nice green appearance, white flesh, and fewer seeds. Custard-apple growers can earn tens of thousands of dollars. 

Le Xuan Hoa, Director of Thanh Son Cooperative said: “Thanh Son Cooperative has 56 members, who are farming170 ha, of which over 100 ha are devoted to custard-apple trees. The Mai Son custard-apple is sweet, juicy, and rich in Vitamin C.”

Mai Son custard-apple trademark - ảnh 2Certificates of Good Agricultural Practices for Mai Son pineapple.

The Mai Son district authorities have encouraged farmers to form cooperatives, offered them preferential loans, and helped them learn new techniques, manage quality, and build a trademark. The Mai Son custard-apple trademark received a certificate of trademark last Saturday.

Cam Van Thang, Head of Mai Son district’s Office of Agriculture and Rural Development, said:  “Now that the Mai Son custard-apple has a trademark, we have received orders from Dubai and several European countries. We’ll encourage communes and villages to expand production acreage and continue to help farmers improve their farming techniques and standards to meet current market demand.”

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