The American Chamber of Commerce in Vietnam on Wednesday held a workshop in Ho Chi Minh City on “How to successfully penetrate the US market”. At the workshop, experts shared their experiences to help companies improve their products to achieve higher market share in the US. They said to overcome challenges, Vietnamese companies need to understand the importance of product quality and the realities of international trade, and develop and use a monitoring system for the manufacturing process. Conducting market surveys to determine customer expectations will also improve chances of a successful market penetration.