Hanoism – a gentle touch of Vietnamese culture in frames

Media /

A 100-year-old house tucked away in the small alley of Hoi Vu has been renovated into a photo studio.

Launched in early May, Hanoism is an instant photo booth. It has quickly become a new hangout spot for young Hanoians.

From decorations to costumes, every detail in the studio embraces a strong sense of nostalgia.

Traditional Vietnamese outfits, along with accessories such as turbans and conical hats, are carefully prepared.

Every 15 days, the traditional outfits in Hanoism are changed, offering a fresh experience for returning customers.

Visitors are excited to dress up in traditional attire with the beauty of Vietnamese culture from the past.

No need for expensive cameras or professional photography skills, customers just step into the photo room, relax, and smile.

Everything will be captured through photos full of memories.

Sharing her passion for this project, Ms. Nguyen Thi Thuy Vy, born 1997, said she wanted to incorporates Vietnamese in the photo trends of young people, with which they can experience a harmony between modern and traditional elements.

The studio space is decorated with warm lighting, creating an experience that feels fresh and nostalgic.

Each photo room has its own unique style and color tone. All rooms are named after streets in Hanoi’s Old Quarter. In a room called Hang Dao street, there is an old A Dao singing room, with a red woven mat, a tea set, and a Vietnamese zither called a dan tranh.)