(VOVworld) – Ho Chi Minh City’s Department of Industry and Trade is launching a campaign of encouraging Vietnamese people to prioritize made-in-Vietnam goods. The promotional months from September to the end of this year are aimed at promoting the domestic market and have yielded good results.

The Saigon Co.op signed with the Vietnam Youth Union an agreement on goods distribution

The promotional campaign is under way in all 24 districts of Ho Chi Minh City, involving more than 2,300 companies and 5,000 household businesses. 7,000 participating shops are offering discount of 5% to 49% plus gifts. The Saigon Union of Trading Cooperatives known as Saigon Co.op has invested nearly 9 million USD in the campaign and sent over 300 shipments of goods to remote areas and industrial zones to be sold at low prices. Nguyen Hoang Anh, Marketing Director of the Saigon Co.op, said:  “We continue to prioritize selling a wide variety of Vietnamese goods. We continue to expand our distribution network. We boost cooperation with producers by informing them how their products are sold in Saigon Co.op shops.”

 During the promotional months, consumers are introduced to high-quality made-in-Vietnam goods, while producers have their products distributed to rural areas. Nguyen Thi Tam, who visited a fair of discounted Vietnamese goods in Phu Lam Park, District 6, said:  “I’m finding out that many Vietnamese goods are of good quality and reasonably-priced. I feel confident when I buying goods here, rather than elsewhere. I hope there will be more such programs so that workers like me will have more choices.”

Ho Chi Minh City’s Department of Industry and Trade has worked with other agencies to develop a distribution network of Vietnamese goods. Nguyen Phuong Dong, Deputy Director of the Department, said: “We will work out more measures to boost the sales of Vietnamese goods. We will increase our coordination with trade centers, supermarkets, traditional markets, and districts to disseminate information on locally-made goods and help businesses improve product quality.”