(VOV) – Made-in-Vietnam goods have won mounting consumers’ appraisal boosting domestic production and consumption. Delegates drew the conclusion at a conference to review a 3-year campaign to encourage the Vietnamese public to buy Vietnamese products. Ha Thom reports.:

More and more Vietnamese turn to home-made products. (Photo: Internet)

In the three years since the campaign "Vietnamese prefer Vietnamese products" was launched, more and more Vietnamese consumers have become aware of the importance of this patriotic campaign and directed their purchasing behaviour towards high-quality, reasonably-priced local, rather than foreign products. The results of the campaign have been encouraging. 70% of Vietnamese people believe in Vietnam’s high-quality products, compared to 23% earlier. A recent Nielsen survey showed that last year 90% of consumers in Ho Chi Minh City and 83% in Ha Noi chose Vietnamese products. The campaign has boosted domestic production and consumption and reduced imports. Over the past 10 months, revenues from consumer services totaled nearly 96 million USD, 17% more than the same period last year. Huynh Dam, President of the Vietnam Fatherland Front, said ‘The campaign is important in the short term and the long term. It has improved the responsibility of local producers and consumers and the competitiveness of Vietnamese goods and brands. In the current difficult economic climate, this movement is a key factor in developing the national economy.’

In addition to opening more venues for Vietnamese goods, the number of businesses involved in manufacturing and trading high-quality domestic products is on the rise. They have increased the introduction of commodities to rural areas.  In supermarkets, domestic products now account for up to 90% of sales. Deputy Prime Minister Hoang Trung Hai said at the conference ‘The campaign promotes patriotism, builds consumer culture and encourages the production of qualified goods with high competitiveness to meet the increasing domestic demand. The aim is simple, but it is a strategic mission to help Vietnamese products dominate the domestic market. Enterprises should be more active in this campaign, as they are the nucleus of the program.’

100% State-funded offices and agencies are expected to give priority to domestic products and 90% of all rural communes will have shops offering Vietnamese products by 2015.

Ha Thom