Exciting performances at the festival. Photo: Son La Newspaper

Attending the event were Vice Chairman Provincial People's Committee Nguyen Thanh Cong and leaders of provincial departments and Yen Chau district’s communes and towns together with tourists from near and far.

Opening of the festival, Chairman of Yen Chau District People's Committee Lu Van Cuong said that Yen Chau round mangoes are famous for their delicious, rich flavor and have been granted a  geographical indication registration certificate by the Intellectual Property Office of Vietnam. Yen Chau mangoes have been granted 24 planting area codes and are exported to demanding markets, including Australia, the UK, the US, and China.

Mr. Lu Van Cuong, Chairman of Yen Chau District People's Committee, speaking at the opening of the 5th Yen Chau Mango Festival, 2024. Photo: Son La Newspaper

“Yen Chau Mango Festival 2024 is held at district level, displaying booths of communes and towns, offering mango picking contest, Xoe dance performances and mango garden tours. The festival is held at the time when mangoes are ripe to promote the Yen Chau mango brand and honor growers, introducing the land and people of Yen Chau to a large number of friends and tourists inside and outside the province," said Mr. Cuong

"This will be a premise to make tourism of Kha village and Yen Chau district develop commensurate with the district's potential and advantages,” he added. 

On behalf of the leaders of Son La province, Mr. Nguyen Thanh Cong, Vice Chairman of the People's Committee of Son La province, addressed the opening ceremony. He said “Through the mango festival, we continue to organize production well. Yen Chau people already know how to make delicious plums, lower branches, and create canopy. They will do the same with mangoes, so that the fruit will turn out the best output value and quality."

"Next, through mango, we bring cultural value to domestic provinces and cities and go global, to prove one thing: this product promotion will be followed by indigenous tourism activities. Each person who helps consume a mango is bringing the culture of Son La people to other parts of Vietnam and the world. Each mango festival is a message about Son La's agricultural production, promoting culture and people of Son La to the wider public,” according to Mr. Cong. 

Delegates visit the display booth at the festival. Photo: Son La Newspaper

Mango festival has been held annually by Yen Chau district since 2017. This year it is taking place in two days on June 8 and 9.

Yen Chau district has over 11,000 hectares of fruit trees, including over 3,000 hectares of mango. This year's mango output is estimated to reach over 15,000 tons.