(VOVworld) – Radio Asia 2013 held its final discussions today on mainstream media, citizen reporters, and radio advertising.

VOV General Director Nguyen Dang Tien at Radio Asia 2013 (Photo: VOV)

Two sessions on Tuesday discussed radio development strategy and opportunities for community radio in the digital era. Participants agreed that each radio station needs its own development strategy but generally there are 4 key areas: improving content quality, enhancing interaction with the audience through all media, creating interest by interviewing celebrities, and devising management policies to promote innovation.