(Photo: VNA)

Vietnamese consumers’ overall optimism remained one of the highest among countries globally, according to global management consulting firm McKinsey.

McKinsey wrote on its website that Vietnamese consumers were optimistic that the country’s economy would rebound within two to three months and grow just as or even more strongly than before the COVID-19 pandemic.

There was also a clear intent by consumers to “splurge” and treat themselves, with more than 70% of respondents saying they intend to increase spending on categories of products or services they spent less on over the past year and a half.

It was estimated that more than half of the Vietnamese population would enter the global middle class by 2035, creating more disposable income and fuelling consumption.

However, Vietnamese consumers were also becoming more discerning and value-conscious.

A report by global trend forecasting organisation WGSN also said that Vietnam was a key growth market in the Asia-Pacific for brands and retailers this year.