(VOVWORLD) - Vietnamese small businesses experienced a successful 2024, with 82% reporting growth, up from 77% in 2023 - the country’s highest result since 2019, according to CPA Australia’s annual small business survey.
This momentum is expected to accelerate in 2025, with 92% of small businesses expecting to grow, the highest projection among 11 markets surveyed.
Confidence in Vietnam’s economy is equally strong, with 93% expecting the economy to grow in 2025, well above the Asia-Pacific survey average of 67%, and again the highest result among all surveyed markets.
Vietnam’s small businesses rank at or near the top across the Asia-Pacific in all indicators of tech adoption, including e-commerce, social media use, digital payment options and seeking advice from IT specialists.
They are also becoming more internationally focused. In 2025, 28% anticipate strong improvement in overseas sales, up from 15 per cent in 2024. This signals growing confidence in their ability to compete globally, despite global uncertainty.
CPA Australia is one of the largest professional accounting bodies in the world, with nearly 175,000 members in over 100 countries and regions.