(VOVWORLD) - The bird's nest industry is regarded as one of Vietnam’s most profitable sectors. Swiftlet farming is practiced in 42 out of 63 provinces and cities, with bird's nest houses producing hundreds of tons annually, valued at nearly 500 million USD. Beyond meeting domestic demand, Vietnamese bird's nest products are also exported, steadily gaining ground in many of the world's most demanding markets.
 Khanh Hoa Salanganes Nest Company is among the first to receive a license to export to China (Photo: People's Newspaper) |
Last November, Vietnam's Ministry of Agriculture and Rural Development worked with China’s General Administration of Customs on a protocol for the official export of bird's nests to China. Khanh Hoa Salanganes Nest Company was among the first to receive a license to export to this market.
The company also targets high-standard markets like the US, Australia, and Canada. Its bird's nest products are much sought after for their rich nutritional content and are available in all 63 provinces and cities in Vietnam and many other countries.
Khanh Hoa salanganes nests are recognized for their exceptional quality, having won the National Brand award three consecutive times. For 20 years, consumers have voted it as a high-quality Vietnamese product, and it boasts the distinction of holding an Asian record as a specialty gift from Khanh Hoa province. The products are sold in nearly 30 countries and territories and have been registered as an exclusive trademark in many of them.
 Trinh Thi Hong Van, Chairwoman of the Board of Members of Khanh Hoa State-owned Salangane Nest One Member Company Limited (Photo:sggp.org.vn) |
Trinh Thi Hong Van, Chairwoman of the Board of Members of Khanh Hoa State-owned Salangane Nest One Member Company Limited, said, "We can meet the strict processing technology requirements of demanding markets like the US, Australia, and Canada, where there are trade barriers that strictly control processing technology." The Chinese market has different technical barriers due to its knowledge of bird's nests.
"With support from various ministries and a quality-guaranteed production process, our company has successfully overcome these challenges and exported our products to China via official channels," Van added.
This success has created significant export opportunities for Khanh Hoa Salanganes Nest Company, generating high economic value. In 2024, the company's Sannest Salanganes Nest products have been introduced to new markets, including the Czech Republic, the UK, Thailand, and New Zealand. The company continues to export to traditional markets such as Japan, the US, Canada, Australia, Taiwan (China), Malaysia, the Philippines, and Hong Kong (China), while enhancing promotional activities to reach out to a larger number of international consumers.
To conquer foreign markets, a sustainable development strategy has been adopted and centered on producing high-quality salanganes nest products that promote community health, with product quality as its core value.
Phan Thi Giang, Permanent Deputy Director of NGK Khanh Hoa Salanganes Nest JSC, a subsidiary of Khanh Hoa Salanganes Nest Company, said, "The company has developed over 20 product lines of bird's nest drinks and pure bird's nests under the Sannest and Sanvinet brands. We will continue to invest in product development and host provincial and national scientific discussions on bird's nests."
To enhance product quality, the company focuses on technological innovation, superior quality, and food hygiene and safety. The production process emphasizes green practices, using environmentally friendly materials that are unharmful to human health. The company also invests in modern machinery and advanced technology imported from the US, Europe, Japan, and other developed countries to deliver high-quality products to the market.
Thai Bao Tran, Deputy Director of Bird's Nest Raw Material Processing Factory, said, "After harvesting, we process and refine natural island bird nests to create our products. Additionally, the company offers a product line made from nests sourced from high-quality bird nest houses developed through joint ventures and technology transfers, branded as Sanvinest."
Khanh Hoa Salanganes Nest Company has recently been actively engaged in digital and green transformation to meet market demands. This includes enhancing digital sales through e-commerce channels and promoting the brand on social media and customer-friendly apps. The company is also focused on innovation by improving designs and packaging, and using QR codes to trace product origins while adhering to environmentally friendly standards.
In over 30 years of establishment and growth, Khanh Hoa Salanganes Nest Company has significantly contributed to Vietnam's agricultural, forestry, and fishery export turnover.
As the leading salanganes nest producer in the country, the company continues to enhance its reputation and corporate brand. It exemplifies success in the Vietnamese salanganes nest industry as it aims to conquer global markets.
Moving forward, the company plans to become the top state-owned enterprise in salanganes nest trading, promote 4.0 technology in management and operations, and expand into high-income markets across Asia, America, and other traditional markets.