(VOVworld) - Representatives of travel agencies from the Greater Mekong Sub-region (GMS) gathered in Da Nang City on Tuesday to discuss measures to promote tourism via social networks.

The Dragon Bridge in the central city of Da Nang

The promotion model has become prevalent thanks to the current boom of IT, an effective tool for publicizing areas to tourists.

Participants to the international seminar presented the prospects for tourism marketing for small and medium-sized enterprises, ways to make full use of social pages to become more interactive with travelers, and how to use mobile phone technology to popularize post-trip photos.

Also high on the agenda was how to use digital technology and social media to promote the Greater Mekong Sub-region’s tourism.

Matthew Zatto, a Destination Marketing Sales Manager at Tripadvisor, said before visiting a place, tourists will learn all relevant information on social networks.

He added that “Vietnam has gained many prestigious awards from TripAdvisor. For example, Hanoi was ranked second among the top 25 Asian destinations last year. Meanwhile Da Nang tops the world's 10 most-visited destinations in 2015. Ho Chi Minh City or Hoi An are also destinations much sought after and praised by tourists on TripAdvisor’s website.”