EuroCham Chairman Bruno Jaspaert noted a sharp improvement in business sentiment: 80% of survey respondents are optimistic about their prospects over the next 5 years, while 76% would recommend Vietnam as an investment destination. Despite external headwinds, Vietnam’s structural story still holds strong.

The recent upgrade of Vietnam’s stock market status classification by FTSE Russell, from “frontier” to “secondary emerging”, underwrites the findings of the BCI survey. It signals growing confidence from international investors and recognizes Vietnam's rising importance as an investment destination for future business.

This renewed confidence aligns with Vietnam’s broader economic ambitions. 42% of respondents believed that Vietnam will reach its ambitious GDP growth target of 8.3-8.5% for 2025, while 23% remained neutral and 35% expressed some reservations. 

The BCI report, conducted by Decision Lab, goes beyond macroeconomic sentiment to capture structural shifts quietly reshaping Vietnam’s business environment: forward-looking reforms in visa and work permit policies, growing momentum for green investment, and the ongoing digitalization of administrative procedures.

Decision Lab CEO Thue Quist Thomsen said that while neutrality still dominates in the short-term outlook, sentiment becomes distinctly more positive when firms discuss the future. Notably, 68% expect economic stabilization and improvement in the next quarter, up 18 percentage points since Q2 2025 - a clear indication that businesses are expecting to close the year on a stronger footing.

The report ultimately reaffirms Vietnam’s position as one of the most promising destinations for European investment in Asia.