(VOVWORLD) - Despite recent competition from imported products, locally-made goods have dominated the market thanks to their high quality, beautiful designs, and reasonable prices. Vietnamese goods are proving their superiority in the domestic consumer market.
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 Made-in-Vietnam products have been improved in regards of quality, designs, and prices. (Photo: My Phuong/VNA)
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Many Vietnamese enterprises have won consumers’ trust by improving their quality and design, reducing input costs, and increasing after-sales services to raise product competitiveness.
Here are what they say:
- “If we compare imported and domestic goods, they are almost equivalent. Moreover, domestic products suit the taste of Vietnamese people. The designs are diverse and the prices are reasonable. I completely trust and support Vietnamese goods.”
- “The quality of Vietnamese goods has improved; the product designs are diverse; and the prices are quite reasonable. Personally, I prioritize using Vietnamese goods, which suit my needs in terms of price and design.”
- “Personally, I tend to prefer Vietnamese products because Vietnamese products now have overwhelming advantages. Many are as good as expensive imported products.”
Many products made by Vietnamese enterprises have become strong enough to dominate the market and become a source of pride of Vietnamese people. Some examples are Vinamilk milk, Tan Cuong tea, Vinfast electric cars, and Sanvinest Khanh Hoa bird's nests, bird's nest water, and bird's nest essence.
In addition to business development and economic efficiency, many domestic enterprises have focused on sustainable development and green ecosystem preservation in accordance with international standards.
Dao Thuy Ha, Deputy Director General of the Traphaco Pharmaceutical Company, says Traphaco's products are trusted by Vietnamese users because the company has given top priority to cleanliness and health safety.
She said the company focuses on creating high-quality medicinal herbs using a green value chain and modern green technology.
“We plan to establish growing areas that meet the World Health Organization guidelines on good agricultural and collection practices (GACP) for medicinal plants. In that way, we can create safe medicinal herbs and serve as a model for farmers and businesses to comply with clean medicinal herb development practices,” said Ha.
 Dao Thuy Ha, Deputy Director General of the Traphaco Pharmaceutical Company (Photo: baodautu.vn)
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According to the Steering Committee of the "Vietnamese people prioritize using Vietnamese goods" campaign, purchasing power of locally-made goods is increasing and more than 90% of consumers now prioritize Vietnamese goods when shopping. 75% of consumers have encouraged relatives and friends to buy them.
Vietnamese goods account for 90% of the distribution of domestic enterprises, many of which have created their own brands, and have become a source of national pride.
Mai Thi Thuy, Chairwoman of the Hanoi Association of Small and Medium-sized Women Entrepreneurs, said that Vietnamese manufacturers are capable enough to meet design, packaging, and quality standards.
“To attract consumers who used to prefer foreign goods, domestic enterprises must work harder to better meet consumers’ demands and create a habit of using Vietnamese goods,” said Thuy.
Vietnamese goods are affirming their position in the minds of consumers. Consumers have prioritized Vietnamese goods and even felt proud of them.
Do Van Chien, President of the Vietnam Fatherland Front and Head of the campaign’s Central Steering Committee, said, “In the long term, we need to promote creativity and technological innovation to make Vietnamese products of high quality, good design, and competitiveness, with prices acceptable to Vietnamese buyers. We must adopt policies that comply with international law and stimulate domestic production and consumption.”
The domestic market, with 100 million people and growing purchasing power, is strong motivation for domestic enterprises to keep improving product quality and applying technology to gain the trust of Vietnamese consumers and achieve the goal set by the Prime Minister that, by 2030, Vietnamese goods will have an 85% market share in shopping malls, supermarkets, convenience stores, minimarts, and e-commerce platforms.