(VOVWORLD) - Many Vietnamese goods have found their way on to prominent shelves with special decorations in Woolworths supermarkets, one of the two major chains in Australia, ahead of the Lunar New Year (Tet) holiday.
Vietnamese products at a Woolworths supermarket (Photo: VNA)
|
This year Woolworths has also introduced pork floss, rock candy, and coconut caramel apart from the products already familiar to Australian customers including instant coffee, canned coconut water, cashew nuts, and rice noodles.
At Coles, the other major chain, Vietnamese seafood and processed food are always in stock and attract the attention of shoppers.
According to Nguyen Phu Hoa, head of the Vietnamese Trade Office in Australia, Vietnam’s total import volumes fell 6% year-on-year as of last November, but Vietnam’s exports to the market rose 2.65% to over 3.62 billion USD.
The Trade Office will organise online trade fairs of Vietnamese products this year to promote exports.
During the upcoming Tet holiday, the most important for Vietnamese people and which falls in mid-February, the office has supported the sale of Vietnamese products at local supermarkets and distribution networks to serve the Vietnamese community, while launching many promotional programs to popularise Vietnamese products in the market, Hoa added.