Hanoi continues promoting its image on CNN
(VOVWORLD) - Hanoi will continue its cooperation with the US’s Cable News Network (CNN) in 2019 to advertise its cultural values, history, the land and people of Vietnam’s capital city to international viewers.
 View of Sword Lake in downtown Hanoi
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The information was released by the Hanoi Department of Tourism at a conference held on Friday to launch its development tasks for 2019.
The innovative marketing campaign on CNN between 2017 and 2018 helped Hanoi to earn the Best Marketing Campaign Award at the 8th Tourism Promotion Organization for Asia-Pacific Cities Forum, held in Ho Chi Minh City in June last year. According to CNN, in 2019, the channel will focus on the city’s heritage values, and the people and culture of Hanoi, while the Formula Race 1 will be the spotlight of the 2020 promotion plan.