HCM City to host S.E.A Connect

(VOVWORLD) -S.E.A Connect, a trade fair dedicated to facilitating market access for international F&B and Retail brands entering Southeast Asia, will be held in Ho Chi Minh City on Friday.
HCM City to host S.E.A Connect - ảnh 1Illustrative image (Photo: Simple Group)
Organised by Simple Group from Singapore, the fair aims to provide a platform for entrepreneurs and potential franchisees in Vietnam to network and connect with over 30 brands in the F&B and Retail sectors, which have had proven and successful business concepts in the Asia Pacific region.
A panel on the F&B sector will address the current situation and key driving factors, as well as explore the latest trends of Vietnam’s F&B market, while another discussing various topics to understand modern trade insights and local consumers’ behaviors, and support international retailers navigate emerging markets like Vietnam will be held on the sidelines of the event. 
After the one-day in-person event, interested potential buyers and partners can continue their discussion with the exhibiting brands via a virtual platform, which will be live for a week after the physical event has concluded.
Vietnam’s economy has been on a fast and strong recovery from the COVID-19 pandemic. According to the market intelligence and advisory firm Mordor Intelligence, the F&B industry in Vietnam would expand at 8.65% annually in 2021-2026. Spending on F&B currently accounts for the highest portion of the monthly expenditure structure of consumers, at 35%.