(VOVWORLD) - "Squid Game," Netflix’s biggest original series launch, is estimated to be worth almost 900 million USD for the streaming giant, Bloomberg News reported late on Saturday, citing figures from an internal Netflix document.
 A staff member wearing 'Squid Game' costume stands guard at Strawberry Cafe in Jakarta, Indonesia, October 15, 2021. (Photo: REUTERS/Ajeng Dinar Ulfiana) |
The nine-episode thriller, in which cash-strapped contestants play childhood games with deadly consequences in a bid to win 38 million USD, became an international hit after it launched last month.
In comparison to its estimated net worth, the show cost just 21.4 million USD to produce, Bloomberg said.
According to the report, about 132 million had watched at least two minutes of the show in its first 23 days, easily breaking the record set by UK costume drama "Bridgerton," which was streamed by 82 million accounts in its first 28 days.