Quang Nam province holds the first online Ngoc Linh Ginseng Festival at samngoclinh.coquan.vn (Photo: quangnam.gov.vn)

The festival showcased photos and videos on Ngoc Linh ginseng and introduced Ngoc Linh ginseng products and other agricultural products and medicinal herbs.

Quang Nam will also organize the fourth offline Ngoc Linh Ginseng Festival early next month and expects to welcome 10,000 visitors.

Tran Van Man, Vice Chairman of the Nam Tra My district People’s Committee, said: “We want to promote the Ngoc Linh ginseng trade mark, festivals, and markets online, so that more people will know about it. We want Ngoc Linh ginseng products to be competitive on the world market.”

Ngoc Linh ginseng, a rare medical root containing 52 saponin compounds beneficial to one’s health, was discovered on Ngoc Linh Mountain on the boundary between Kon Tum and the central province of Quang Nam in the late 1960s.