Agoda’s data also showed an 84% increase in foreign visitor searches for Hanoi, which demonstrates the city’s prominent position on the international travel map.

The flag-raising ceremony held at Ba Dinh Square, Hanoi, attracts crowds of locals and tourists. Photo: VOV

This surge is driven by a series of large-scale anniversary celebrations, with the main highlights being the National Day military parade and march on September 2 at Ba Dinh Square and across central streets. Cultural activities, art performances, and firework displays have also contributed to the vibrant atmosphere, boosting demand for travel, accommodation, and exploration in Hanoi over the holiday.

Agoda’s data further indicates that heritage-linked tourism and cultural experiences continue to be popular. Many visitors are seeking stays in areas that showcase Hanoi’s distinctive character, such as the Old Quarter, the Ba Dinh area, or along Thang Long Avenue—where modern architecture blends with historic landmarks. Boutique hotels with classic charm, along with contemporary, amenity-rich lodging options, are seeing greater demand compared to more conventional options.