Ho Quang Buu, Deputy Chairman of the Quang Nam provincial People's Committee, said at the opening ceremony that a series of events and programs will promote the province’s commercial activities, its economic, cultural and social development, and its reputation as an interesting destination.

The theme of the four-day festival is “Quang Nam traditional craft products – upgrading and integration”. It will include a seminar on preserving and developing traditional crafts in the integration period, an art program, a craft demonstration program, a ceremony to commemorate craft patriarchs and honor talented artisans and workers, and a trade conference to connect OCOP suppliers, craft villages, exporters, and trade organizations.