Vietnam becomes Australia’s fastest-growing inbound market

(VOVWORLD) -The number of Vietnamese tourists travelling to Australia has grown significantly since the COVID-19 pandemic, with nearly 178,000 reported in the past 12 months to August 2024, according to a press release by Office of the Australian Minister for Trade and Tourism.

Vietnam becomes Australia’s fastest-growing inbound market - ảnh 1Tourists visit the Opera House in Sydney, Australia. Photo: AFP/VNA

Minister Don Farrell said that since launching “Invested: Australia’s Southeast Asia Economic Strategy to 2040,” a year ago, Australia has been stepping up its efforts across Southeast Asia, and tourism with Vietnam is shaping up to be a huge success story. Cooperation between the Australian and Vietnamese governments has delivered benefits for both countries. Vietnam has become Australia’s fastest-growing inbound market and more Australians are travelling to Vietnam than before the pandemic.

The Australian Government has provided funding for a number of initiatives designed to attract more visitors from Vietnam, including the Vietnam Host Program, a new addition to the suite of online training courses delivered by the Australian Tourism Export Council (ATEC).

ATEC’s programs, which are designed by leading industry professionals, help Australian businesses understand the needs of Vietnamese travelers and how to attract them.

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