Vietnamese bananas are introduced to Japanese customers during Vietnamese Goods Week which ends on June 27, 2021. (Photo:  VNA)

During the three-day event which ended Sunday, along with lychee and dragon fruit, Vietnamese bananas attracted the attention of Japanese consumers.

Katsuhiko Dan, an office worker in Japan, said “Vietnamese bananas are delicious. This will be my regular choice.”

Soichi Okazaki, Executive Officer of AEON Co. Ltd – the organiser of Vietnam Goods Weeks, said Japan is importing bananas from many places such as Ecuador, the Philippines and Taiwan (China), but Vietnamese bananas are delicious and taste better. 

He said that the company will focus on promoting Vietnamese bananas in the coming time.

With competitive prices and good quality, Vietnamese bananas can compete with similar products in the Japanese market, according to Okazaki. 

He  said AEON is planning to import longan from Vietnam to sell in its supermarkets in Japan. 

The two governments have reached an agreement that Japan will export tangerines to Vietnam, and Vietnam will sell longan in Japan, Okazaki said, adding that longan and lychees are types of fruits that are easy to eat.

Vietnamese Goods Week an annual event organised by AEON Ltd. Co, the Ministry of Industry and Trade, and the Vietnamese Embassy in Japan. 

It aims to raise AEON’s sales of Vietnamese products in Japan to 1 billion USD by 2025.

Through this year’s event, more than 100 businesses from 21 Vietnamese cities and provinces introduced their products to Japanese consumers.