Japan has been one of  the most important tourism markets for Vietnam. Over the years, VNAT and the Japan National Tourism Organisation have carried out promotions for various Vietnamese destinations. The countries’ localities have also strengthened tourism cooperation, particularly between Hanoi and Tokyo.

In the past 10 years, the number of Japanese arrivals to Vietnam have recorded average growth of 8-10 percent. In 2019, nearly 500,000 Vietnamese travelled to Japan while close to 1 million Japanese holidaymakers visited Vietnam.