(VOVWORLD) - With the theme “Safety-Trust-Joy,” the 2025 National E-commerce Week and Vietnam Online Shopping Day (Online Friday 2025) is taking place until next Monday. The event aims to build a convenient, reliable online shopping environment and promote the sustainable development of Vietnam’s e-commerce market.
 Departments of Industry and Trade support businesses to sell products on e-commerce platforms. (photo: Trong Tung/ congthuong.vn) |
Online Friday 2025 focuses on developing a comprehensive connected ecosystem that reflects the Government’s determination to make e-commerce a modern, transparent, trustworthy shopping channel. The program will create a platform that earns consumers trust, protects their rights, ensures product and transaction quality, and provides a convenient and enjoyable digital shopping experience. It also seeks to enhance connections and cooperation between businesses and consumers.
The 2025 program will focus on enhancing e-commerce and digital technology experiences, building consumer trust through incentives, promoting electronic payments, and strengthening the prevention of counterfeit and fake goods. It will also support businesses in digital transformation, improve their technological capacity, promote local products and branding, and boost online exports.
Lai Viet Anh, Deputy Director General of the E-commerce and Digital Economy Agency of the Ministry of Industry and Trade, said: “We have worked closely with partners and businesses, especially digital platforms, which commit to strict screening of sellers and products participating in this year’s program. We have selected products that are verified and certified by reputable agencies to ensure authenticity, giving priority to Vietnamese goods.”
Highlights of the event will be the opening ceremony to kick off Vietnam Online Shopping Day 2025 and the “Online Friday 2025 Livestream Series”, which will help consumers identify and distinguish genuine from counterfeit products.