(VOVWORLD) - The ongoing national achievement exhibition “80 Years of Independence–Freedom–Happiness,” at the Vietnam Exposition Centre (VEC) in Hanoi, is attracting crowds of Vietnamese and international visitors and providing a boost to many Vietnamese brands.
 (Photo: VOV) |
The exhibition, called “A80” for short, is one of Vietnam’s largest trade promotion events of 2025, with 230 booths set up by ministries, government agencies, localities, and enterprises. The exhibition gives Vietnamese businesses an opportunity to showcase their potential and competitiveness.
Companies in manufacturing, agriculture, consumer goods, and technology are showing off their best products. Eurowindow, for example, a leading Vietnamese corporation in construction and interior solutions, is showcasing its energy-efficient, technology-integrated designs.
Lai Ngoc Dung, Eurowindow’s Marketing and Communications Director, said: “We’re introducing products that incorporate solar power and LED technology to save energy, cut operating costs, and deliver long-term value for customers.”
Many businesses have already signed contracts at the exhibition for processed agricultural products, handicrafts, consumer goods, and green technology solutions. For Ha My JSC, a top cashew producer and exporter in Dong Nai province, the A80 exhibition has been a great opportunity to promote its cashews.
Nguyen Thi Hai Lam, the company’s head of sales, said: “This event allows us to promote our products and motivates us to innovate, improve quality, and strengthen the global position of Vietnamese cashews.”
For companies with international expansion strategies, A80 offered a powerful platform to enhance brand visibility.
Truong My Linh, Head of Communications and Marketing at An Cuong Wood JSC, a recognized national brand in industrial wood production, said: “Participating in the exhibition allows An Cuong to connect with domestic and international businesses and get market feedback on our industrial wood products.
According to sales and marketing expert Tran Manh Hung, the success of A80 creates momentum for Vietnamese enterprises to promote their “Made in Vietnam” brands. He thinks large-scale events like this should be held annually in Hanoi, Ho Chi Minh City, and other major economic and industrial hubs across Vietnam.