(VOVWORLD) - A day in honor of ao dai (Vietnam’s traditional long dress) will be a highlight of the Hue Festival, which will open in the central province of Thua Thien-Hue in September. The event aims to promote Hue dress and culture to a wider audience worldwide as part a collective effort to preserve the ao dai and promote ao dai-based tourism products.
In 1744, after being crowned King of Phu Xuan (the Nguyen dynasty's capital in Hue), Lord Nguyen Phuc Khoat decided to reform the royal court attire. Since then, the Hue ao dai has been highly regarded and became the main costume of people in part of the kingdom. Minh Mang, the Nguyen dynasty’s second king, was later credited with popularizing the ao dai throughout the kingdom.
 Hue ladies wear "Ao dai" and conical hats. (Photo: VOV) |
Thua Thien-Hue province hopes to build a trademark for the Hue ao dai and will encourage locals to don ao dai during the 2020 Hue Festival and demonstrate ao dai designed for school wear, for everyday wear, for traditional festivals, and for special family rituals.
Designer Dang Thi Minh Hanh said, “When we think of Hue, the first things that cross our minds are violet ao dai, conical hats, and the long glossy hair of Hue ladies. Violet ao dai are associated with nowhere else but Hue.”
Research into the Hue ao dai will shape a new Ao dai Museum in Thua Thien-Hue province, where local authorities intend to preserve the traditional five-paneled ao dai and hold a modern ao dai design contest.
Painter Nguyen Duc Binh, chief of the Dinh Lang Viet (Vietnamese Communal Houses) Club, which is keen on preserving ancient heritages, said, “The province should sponsor research into both men’s and women’s ao dai. Hue needs an ao dai museum to promote the ao dai and provide a source of materials for further research. The five-paneled ao dai, which is starting to disappear, should be reinvigorated.”
 (Photo: VOV) |
Thua Thien-Hue province is compiling a dossier to request recognition of the ao dai as a national cultural heritage and then seek UNESCO recognition of the ao dai as an Intangible Cultural Heritage of Humanity.
Phan Ngoc Tho, Chairman of the Thua Thien-Hue provincial People’s Committee, told VOV, “The project ‘Hue - Vietnam’s Ao dai Capital’ will create an Ao dai exhibition and hold a celebration day on which all Hue people, both men and women, will wear Ao dai. This year Ao dai Day will fall on September 2 during the Hue Festival.”