Amazon to help Vietnamese businesses boost cross-border e-commerce

(VOVWORLD) - The E-commerce and Digital Economy Agency (IDEA) of the Ministry of Industry and Trade and Amazon Global Selling have agreed to expand cooperation to help Vietnamese businesses develop cross-border e-commerce with the program “Breakthrough era – Vietnamese goods prosper.”

Lai Viet Anh, IDEA Deputy Director, told the event, “The COVID-19 pandemic has created opportunities and challenges for Vietnamese businesses. Production and distribution businesses have changed their strategies toward digital platforms to reach foreign markets.”

”Vietnam has the highest cross-border e-commerce growth rate in the world at 3.7%. To further boost e-commerce, it’s necessary to have good guidelines and policies, effort of businesses, and support of prestigious global platforms such as Amazon,” he said. 

The cooperative program will organize training on cross-border e-commerce with different topics – selling on Amazon, opening an online shop, completing orders, and building trademarks. 

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