Foreign visitors pose for a photo at the iconic Golden Bridge in Da Nang city.

From Europe to Asia, travel influencers and young adventurers are jumping on the trend, some booking flights to Vietnam on the spot.

Each video carries its own vibe, but they all share the same uplifting message: “Vietnam is calling, and I’m ready to go!” More than just a digital craze, the trend is visibly influencing travel behavior, turning online interest into real-world tourism.

The hallmark of the videos includes excited travelers flashing passports, rolling suitcases through airports, and diving into Vietnam’s stunning landscapes, flavorful cuisine, and rich culture—all set to upbeat, feel-good music. Crucially, these aren’t just stylized airport clips. Participants are documenting full journeys across iconic Vietnamese destinations, transforming the trend into a tangible movement.

The phrase “Vietnam is calling” is believed to be inspired by naturalist John Muir’s famous quote, “The mountains are calling and I must go.” Today, it’s become a rallying cry for a new generation of travelers, eager to answer the call with a ticket to Vietnam in hand.