International visitors experience sketch painting services on Nguyen Van Binh book street, a famous tourist destination in the center of Ho Chi Minh City. (Photo: Reuters/VNA)

To sustain this momentum, the Hanoi Department of Tourism will introduce new experience tourism products centered around heritage sites and organize major promotional events such as the Hanoi Tourism Gift Festival 2025 and Hanoi Tourism Festival 2025.

Ms. Dang Huong Giang, Director of Hanoi’s Department of Tourism, said: "We focus our communication activities on key markets. The number of visitors from potential markets is increasing steadily. We will also develop other high-potential tourism products."

During the first three months of this year, Ho Chi Minh City saw an 18.2% rise in international tourists, welcoming an estimated 1.63 million visitors.

The city’s tourism industry aims to enhance service quality and diversify tourism offerings to attract both domestic and international travelers.