(Illustration photo by VOV)

Built with a focus on the people and businesses, the system serves as a bridge between businesses and consumers and contributes to market trust. Through transparent product information using authentication methods such as QR codes, consumers can easily identify genuine products, while businesses gain additional tools to strengthen brand reputation and prevent and reduce counterfeiting.

The system is expected to provide technical support, improve traceability capabilities, and promote coordinated digital transformation across the trade and industry sector. Given the growing consumer concern for product quality, safety, origin, and sustainability, the traceability supports consumers in making responsible consumption decisions, contributing to a healthy consumer culture and a sustainable goods market.

The Ministry of Industry and Trade will continue to closely coordinate with ministries, sectors, localities, industry associations, and the business community to improve the system, organize training and guidance on its use, and review and improve the relevant legal framework, standards, and regulations.