Workshop discusses Da Lat flower festival’s brand
(VOVWORLD) - Da Lat Flower Festival honors horticulture and affirms the Da Lat flower brand as a strength that needs to be invested in and fully tapped for local economic development, a municipal official said.
 (Photo: VOV) |
At Friday’s workshop to promote the brand value of the flower festival city and its people, Ton Thien San, Chairman of the municipal People’s Committee, said: “We believe that, in the coming time, Da Lat will continue to make full use of its potential, advantages to develop comprehensively and sustainably to contribute more to the overall development of the Central Highlands region and Vietnam as a whole.”
The workshop gathered more than 50 scientists, researchers, and representatives of associations and businesses in tourism, economy, culture, history, environment, and architecture.
Da Lat Flower Festival is also an opportunity to introduce Da Lat people with their gentle, elegant and hospitable lifestyle and promote its tourism and agricultural products to domestic and international friends.