YouTube and Shopee partner in Southeast Asia e-commerce tie-up
Pham Ha, VOV correspondent in Indonesia -
(VOVWORLD) - YouTube and the e-commerce platform Shopee on Wednesday launched an online shopping service in Indonesia, with plans to expand it in Southeast Asia including Vietnam.
 A feature of Youtube Shopping on |
Under the YouTube Shopping tie-up, people will be able to purchase goods viewed on YouTube through links to Shopee, which is owned by the Singapore-based technology conglomerate Sea Ltd.
Company executives said they plan to expand the service to Thailand and Vietnam in a few weeks.
YouTube Asia-Pacific director Ajay Vidyasagar said in Jakarta that with YouTube Shopping, YouTube parent Alphabet Inc and Shopee will be competing against TikTok, the Chinese-owned video app, which has increased its ambitions for the region after taking control of Indonesia’s biggest e-commerce platform Tokopedia.
Last year, TikTok’s shopping service, TikTok Shop, accounted for 16.3 billion in gross merchandise value in Southeast Asia, in a nearly fourfold jump from the previous year. This has made the platform the region’s second largest e-commerce platform after Shopee.
Pham Ha, VOV correspondent in Indonesia