Space featuring Vietnamese goods opens in downtown Hanoi

(VOVWORLD) - An exhibition and livestream space called “The Vitality of Vietnamese Goods” has been inaugurated at 62 Trang Tien Street, Hanoi by the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade.
Space featuring Vietnamese goods opens in downtown Hanoi - ảnh 1The exhibition and livestream space “Vitality of Vietnamese Goods” at 62 Trang Tien Street, Hanoi (Photo: Ba Toan/ VOV)

The exhibition space is designed in a modern style, aiming to become a reputable showcase of Vietnamese goods and spread the message “Vietnamese people give priority to using Vietnamese goods.”

Participating enterprises and products are carefully selected with the criteria of being 100% “made in Vietnam,” with clear origin and outstanding quality.

Tran Huu Linh, Director General of the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, said: “This year, the program will feature around 100 brands that are 100% ‘Made in Vietnam' which embrace national pride, culture and identity, and reasonable prices. We need to support them by placing them at the central venue of luxury brands.”

Space featuring Vietnamese goods opens in downtown Hanoi - ảnh 2Visitors to the "Vitality of Vietnamese Goods" space (Photo: Ba Toan/ VOV)

As the coordinating agency, the Agency for Domestic Market Management and Development directly manages the program, selects exemplary Vietnamese enterprises and products, and connects and supports product consumption. In each edition, products from enterprises, cooperatives, and household businesses are introduced and sold through livestream sessions on the TikTok channel “Agency for Domestic Market Management and Development.”

Besides livestream sessions, visitors can shop directly at the exhibition space at promotional prices during designated time slots. All transactions are conducted via the cashless payment using VietQR, aiming to promote modern, safe, and transparent consumption.
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