(VOVWORLD) - The Vietnam Trade Promotion Agency of the Ministry of Industry and Trade Amazon Global Selling Vietnam announced their three-year partnership to implement the “V-Brands Go Global with Amazon” program, designed to boost Vietnamese enterprises on international e-commerce platforms.
 The annoucement of the three-year partnership to implement the “V-Brands Go Global with Amazon” program. (Photo: Xuan Lan/VOV) |
The program, which was announced at a conference on Wednesday, is scheduled to take place from now to 2027 with two main goals. First is to deliver comprehensive training and certification on online exports for 1,000 Vietnamese businesses. Second is to support 30 Vietnamese national brands to expand their international presence through Amazon.
Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency, said: “Vietnam Trade Promotion Agency will continue to expand brand promotion programs on reputable cross-border e-commerce platforms. Among them, Amazon plays a strategic role."
"We will focus on developing modern trade promotion tools, integrating artificial intelligence (AI) in marketing, market analysis, and optimizing global consumer outreach. We’ll collaborate with ministries, localities, and trade promotion organizations to build a digital trade promotion ecosystem, where businesses are central, markets are the goal, and technology is the driver.”
The Vietnam Trade Promotion Agency and Amazon Global Selling Vietnam will jointly implement a comprehensive program to help Vietnamese businesses expand internationally.