The opening of the latest platform allows Vietnamese consumers to directly purchase products from the retail giant and enjoy the policy of cross-border shipping to the nation.

According to a report from Statista, a German firm specializing in markets and consumer data, the revenue of Vietnamese personal care and beauty products in the local market last year stood at an estimated 2.3 billion USD and is expected to achieve an annual growth rate of 5.9% until 2025, with the market size reaching 2.45 billion USD this year.

The report notes that Vietnam is one of the countries recording the fastest growing middle-class population in Southeast Asia, adding that as local people's income improves, the demand for consumer goods, especially cosmetics and personal care items, will consistently increase.

At present, Sephora has yet to unveil any information about plans to open a physical beauty store in the country.