(VOVWORLD) - The Ho Chi Minh City International Travel Expo - ITE HCMC has been honored as Asia’s Best Mice Tradeshow 2024.
 The opening ceremony of ITE HCMC 2023 (Photo: VNA/Thu Huong) |
At the 5th annual World Mice Awards Gala Ceremony in Ho Chi Minh City on Wednesday, the city was also awarded the titles “Asia’s Best MICE Destination” and “Asia’s Best Incentive Destination”.
This is the first time ITE HCMC, the largest and most established travel event in Vietnam, has been voted the Best Mice Tradeshow in Asia.
ITE HCMC is an annual international travel event that enhances exchanges, tourism promotion and business opportunities for domestic and foreign tourism companies.
In related news, ITE HCMC 2024 opened on Thursday at the Saigon Exhibition & Convention Center (SECC), attracting over 400 companies and 250 high-level buyers from over 40 countries and territories.
The World MICE Awards are part of the prestigious World Travel Awards, often referred to as the "Oscars of the travel industry." Established to recognise excellence in the MICE sector, the awards have gained global prominence, with the participation of hundreds of countries.