(VOV) – A delegation of Japanese businesses is visiting Vietnam to seek business opportunities and prepare to carry out the Cool Japan program in the country. The program aims to introduce Japan’s state-of-the-art products and technology to the world. Japanese businesses will cooperate with local partners to sell products for mutual benefits. Cool Japan’s Deputy Director, Naoyuki Kawagoishi, said Japanese businesses have seen potential in Vietnam’s service sector and they can work together to open training centers for football, volleyball, martial arts, film, fashion, and music.

The trip is organized by the Japanese Ministry of Economy, Trade and Industry and Mainichi newspaper.