Vietnamese lychees win over UK consumers
(VOVWORLD) - A Vietnamese Lychee Week is taking place in London to promote the tropical fruit to UK consumers, drawing interest from both the Vietnamese community and British residents.
 A Vietnamese Lychee Week is co-organised by the Vietnam Trade Office in the UK and TT Meridian in London. (Photo: Phong Ha/VNA correspondent in the UK) |
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and win broader recognition of Vietnamese fruits in a competitive market.
Promotional materials, special displays, and discounts on fresh lychees are being featured in supermarkets across London.
A dedicated website, www.vietnameselychee.uk, has been launched to provide product information and retail locations.