(VOVWORLD) - With Christmas 2025 just days away, the festive mood has already filled the streets across Vietnam. From souvenir shops and supermarkets to traditional markets, the familiar red, green and white of the season can be seen everywhere. This year’s gift market is lively, with new shopping trends, affordable prices, and creative ideas from retailers.
 Vietnamese pine trees are a popular item during the 2025 Christmas season. |
In Hanoi, shoppers are choosing gifts that feel new and different. Vietnamese pine trees or Cupressus macrocarpa are especially popular among young people, for both decorating homes and giving as gifts. The small potted trees, priced from 4 USD, are favored for their pleasant scent and simple, stylish look. Many families now use them instead of traditional decorations, while office workers see them as a thoughtful year-end gift.
Quach Thi Thu, a resident of Thanh Xuan ward, said that these pine trees look nice and have gentle scent, and they’re the perfect size for a desk at Christmas. "I bought a few to give to friends and colleagues. They’re affordable, easy to care for, and make a great Christmas gift.”
 Diverse Christmas decorations are available on Hang Ma street in Hanoi. |
Bells, tinsel, snowmen and mini Santa figures are easy to find. Most items are affordable, costing between 50 cents and 2 USD for Santa costumes and accessories.
Bigger decorations like wreaths, door hangings, LED lights and artificial Christmas trees are also popular. Prices vary from 2.5 to 50 USD. According to Doan Thi Ngoc, a shop owner in Hanoi, demand has been steady since early December. Customers are looking for more refined designs, with soft, Nordic-style colors, she said, adding that, "there’s also a wider range of products, so we’ve had to restock regularly.”
Nguyen Tuan Duong, a shop owner on Hang Ma street, said that this year, people decorate their Christmas trees with different kinds of lights and fewer ornaments than before. "The overall style is simpler.”
Despite the recent historic flood, the Christmas atmosphere still prevails in Hue. This year’s market offers more choices, with lower prices for shoppers. Ngo Thi Lan Anh, a local shop owner, said that prices are much better this year. "Besides the usual decorations, customers are fond of more stylish, better-looking designs,” she added.
 A shop selling Christmas gifts and decorations in Hue city |
Many young shoppers are impressed by the wide variety of new and colorful Christmas gift designs. Here’s what they shared:
“The Christmas items here are really cute, like snow lights and spinning decorations. I’m planning to buy a few as gifts.”
“There’s a wide range of designs this year, and the prices are affordable for students.”
From Hanoi to Hue, the 2025 Christmas market is picking up, with steady spending and a move toward more practical, attractive products. The lively scene reflects growing optimism as the holiday season approaches.